'It's like trying to catch lightning in a bottle' - The Best and Worst Social Media Campaigns

What is the worst or best social media campaign that you’ve ever seen? The market to compete with social media advertising is huge and businesses leave us ...

What is the worst or best social media campaign that you’ve ever seen? The market to compete with social media advertising is huge and businesses leave us either captivated or cringing. Some of these campaigns are very memorable and inventive whereas others, just entirely miss the mark.

But what makes a social media campaign successful? And what makes it flop? Sean was joined by Columnist for TheJournal.ie, Carl Kinsella to discuss...What is the worst or best social media campaign that you’ve ever seen? The market to compete with social media advertising is huge and businesses leave us either captivated or cringing. Some of these campaigns are very memorable and inventive whereas others, just entirely miss the mark.

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