The 'geeky Gucci' designer brand makes its SXSW debut. Loungefly
The delight is in the details: the storytelling in the stitches of Loungefly's signature mini backpacks, crossbodies, and wallets, from their new Strawberry Shortcake, Jurassic Park, and Popples collections.
And for those in the know, Loungefly is just as recognizable. Founded in 1998, it developed a small, loyal, and rapidly growing fanbase for designer bags and accessories that mixed high-end fashion standards with franchises and IP like Disney,, and Sanrio. In 2018 it was acquired by Funko and ... well, nothing changed. Rather than being swallowed up by a bigger company, Loungefly has become ubiquitous without losing its own brand.
And this year will see the brand's first time at South by Southwest, with both a booth on the trade show floor and a special panel on Tuesday with Christy Carlson Romano - the voice of teen turned superspy Kim Possible from the Disney Channel fave.is another of the brands that Loungefly works with, this time with exclusives available only through Austin-based online affiliate Under the Sea, who will also be present at SXSW.
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