“I think it’s going to raise the bar so substantially for how businesses are going to show up in advertising that if you don’t improve your language, you’re going to be left behind...'
“How much taking and leaving makes something human?” Bradshaw asked. “What’s the balance of input and output a machine must do to make itself alive?”
It’s the question of the era. A more direct version of the question: Is generative AI good enough to replace me at my job? This was the subtext of Jasper’s GenAI event. Software businesses sell software to other businesses to make business more efficient, a point that Rogenmoser underscored when the artsy part of the morning had concluded. “At companies, demands are up and resources are down,” he declared.
“Before this they were outsourcing a lot of their content creation, but it wasn’t always done well,” Knox said. “This lets them bring it back in house. And you can train the AI on an avatar, like, ‘What kind of contract work is Sabrina the soccer mom looking for?’ As a consultant this kind of profile-building would normally take me weeks, but the amount of information you can get in a short amount of time is incredible.
I asked Knox whether she thought these apps were good enough to replace human writers, despite the tendency of these apps to “hallucinate” false information. She paused to think. “I think it’s going to raise the bar so substantially for how businesses are going to show up in advertising that if you don’t improve your language, you’re going to be left behind. Like, you might have one writer who oversees other writers using the AI, instead of five to ten writers,” she said. “But with the amount of people retiring out and with the lowering birth rate, there might be some equilibrium.
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