AMD decided to sit out the generation where it needs to challenge Nvidia the most.
Table of Contents There’s an unfortunate irony in the world of PC gaming right now. As soon as AMD decided to concede the flagship battle to Nvidia , Team Green put out what might be its most disappointing flagship offering in a decade in the form of the RTX 5080.
Get your weekly teardown of the tech behind PC gaming Check your inbox! Privacy Policy In 2013, Nvidia launched the first Titan card, cementing itself as a performance leader. It continued to do so for the next two generations, and by the time AMD eventually released its Polaris and Vega offerings, a narrative was already in place. AMD delivered better value for the money, but if you were purely after raw performance, it was Nvidia’s game.
In at least the last decade, it feels like AMD has always gotten the short end of the stick. GCN graphics cards were powerful and popular, but they were the target of cryptocurrency miners, making them hard to come by. Vega offered flagship performance but at insane power demands compared to Nvidia. And most recently, you could get peak 4K performance with RDNA 2 or RDNA 3 offerings, but you’d have to give up ray tracing power and Nvidia’s DLSS.
When talking about cards like the Titan, and now, the RTX 5090, price doesn’t matter. It just doesn’t. These GPUs serve to put Nvidia on top of the performance stack, and there’s a group of devout users that will pay whatever price Nvidia slaps on the box, regardless of the impression you may get from YouTube comments and Reddit threads. They may grit their teeth. They may overdraw their bank account. But they’ll buy the best simply because it’s the best.
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