It was a Hadid family affair on the OffWht fall 2020 runway.
tonight with Bella Hadid opening the show, Gigi Hadid closing it, and their mother, Yolanda Hadid, walking mid-runway. The trio of veritable supermodels went out between audio of John Baldessari on art—high-minded!—and the soundtrack from Christopher Nolan’s—pop! Backstage before the show, as the Hadid trifecta was getting ready together, creative director Virgil Abloh reflected on what makes them perfect Off-White muses.
The idea to cast the mother and daughters originated in a message from Abloh to Bella and Gigi. “I sent out a text that was a little bit cryptic. I was like, ‘Hey, I have this idea for three Hadids to be in the show,’” Abloh explained. “We all thought he was talking about Anwar, and then all of a sudden he was like, ‘No, your mom!’ That’s why Virgil is a genius,” Bella said after the show. “It was amazing to walk the runway with her. I think that the outfit he put her in was perfect.
“That was me during rehearsal,” Bella laughed. “I opened the rehearsal and I ran back around to go film her from a seat because I wanted to get all the content. I’m just so happy that I was able to watch her do that. She was great.” For Abloh, the family vibe is exactly the mood he wanted to cultivate at the show, casting the Hadids alongside a group of other powerful women including Noémie Lenoir, Mariacarla Boscono, Carolyn Murphy, and Isabeli Fontana. “I think casting is super important. I want that to be known about my brand: This is what I find inspiring and intriguing, so I want that to come to life,” he said.
He continued, drawing a parallel between the multihyphenate Hadid family and his own life: “I think that we have the contemporary version of the supermodels in them, and I thought that it represents Off-White ideals. If someone looked at me, a 39-year-old black guy, and said, ‘Oh, you can’t be a designer, there’s not that many of you. You make streetwear. You should just make hoodies and T-shirts,’ obviously the same could be said about them and their ability.
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