There’s a logic behind Elon Musk’s moves with Twitter. It’s not very good.
, closing data centers, and trying to pressure users into buying subscriptions despite making almost no discernible improvements to his product. Maybe he’s got both political and financial reasons for molding Twitter in his image. But everything Musk has done to date points in one direction about his vision for his new company/toy, whether for political or financial ends. Twitter’s new owner wants Twitter to be something it’s never, ever been: a first screen. It’s not going well.
It turns out it’s harder to monetize users who are just passing through, looking at short text posts, than ones who spend hours in a trance looking at videos of golf shots, dogs, babies,contestants, infographic-laden videos about Marjorie Taylor-Greene, and life-changing chicken-and-rice recipes. One can see why Musk would like Twitter to be more of a closed ecosystem where its users are happy spending more time.
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