From ESG investing (Blackrock), to gay rights (Disney), to Donald Trump after the Capitol riots (mainstream corporate America), companies routinely take a stand. Sometimes, as with Nike and Colin Kaepernick, it helps their bottom line. Sometimes, it does the opposite — think Bud Light’s support of transgender rights.
Perhaps sensibly, most companies avoid wading into the long-running Israeli-Palestinian conflict. But when the barbarous scale of Hamas’s October 7 attacks on Israel became clear, staying silent ceased to be an option. “Saying nothing speaks to cowardice,” said Jeffrey Sonnenfeld, a professor at the Yale School of Management who focuses on corporate leadership among other issues.
Paddy Cosgrove, CEO of the Web Summit, which describes itself as the biggest tech conference in the world, was forced to apologize after accusing Israel of war crimes. Simply staying under the radar or equivocating are not viable responses, in the view of Lior Susan, founding partner of venture capital firm Eclipse. “Not taking a stand is taking a stand,” Susan, who served in the Israeli special forces, told CNN.
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