With two major releases in just a few days, June is basically a debut party for 4th & Broadway, the legendary Island Records imprint that is now helmed by LaTrice Burnette. The label, named aft…
“It’s important that artists in the New York area and the Northeast have a voice, so for me the focus was searching for and identifying talent in our own backyard and then expanding from there,” Burnette tells. “Obviously 4th & Broadway has deep roots in New York and I wanted to bring back that essence — it started with Eric B and Rakim, and I want to carry that torch and represent for New York, especially being from Brooklyn myself.
“My vision is to establish a strong brand identity through cultural moments and physical experiences,” she says. “I want true artists who have a voice and a message as well as being serious about music and their craft, but I’m also looking for an entrepreneurial spirit, because I’m one at heart as well. Also, the brands that we partner with are very important, through the merch we make and wear, the lifestyle and obviously live events. Culture is woven into everything we do.
As for the torch she is carrying, Burnette has researched her label’s legacy with a crate-digger’s zeal. “I was talking with Funkmaster Flex about Young Devyn,” she recalls, “and he said, ‘You should bring back those original 12” single sleeves,’” which were bright pink and stood out in a stack of vinyl.
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