Is the NBA’s Three-Point Frenzy Sinking Ratings?

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Is the NBA’s Three-Point Frenzy Sinking Ratings?
Nba FinalsSteph CurryShaquille O'neal
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As teams hoist more shots than ever from downtown, TV viewership is also down. League execs don’t appear rattled, but some commentators are concerned: “I wouldn’t be opposed to a limit on the number of threes,” says one.

More than four decades later, it’s safe to say the league has come around to Shue’s way of thinking. Two months into the NBA season, the three-point shot has never been more fashionable. Teams are averaging about 37.5 attempts per game, the most ever and roughly 15 more than the league average a decade ago. Defending champion Boston Celtics are setting the pace with a record average of 51.1 threes per game, which accounts for more than half of their total shot attempts.

“I just think this has been an organic of the game and teams feel like this gives them a better chance to win.” The three-point explosion in the last decade has been brought on by a recalibration of offensive philosophy. Whereas Dumars’s coaches told him to move inside the arc, today’s NBA players are discouraged from settling for a midrange jumper––the type of shot that was Michael Jordan’s bread and butter.

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