We care more when people put in effort—even if they are unsuccessful or just plain inefficient. Here's why, explains xygalatas
This association can be a useful social heuristic, allowing us to infer desirable character traits.As with all heuristics, this one too can backfire, resulting in waste, burnout, and unsound priorities.When I got my first job as a waiter, my boss insisted that we never sat down during our 14-hour shifts. Even when no customers were in sight and all tasks had been completed, we were to stand upright, not so much as ever touching a chair.
These results add to lengthy literature suggesting that effort is linked to conceptions of value. At first glance, this is puzzling. From a rational economic perspective, those who can do the same job with less effort should be preferred, because they are more skilled and have more potential. In fact, study participants acknowledged this by judging those who exerted more effort for the same outcome to be less competent, but still saw them as more moral.
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