Is Apple's new, lucrative VR headset a threat to Meta? One industry expert thinks so.
When Apple CEO Tim Cook unveiled Vision Pro this week, he described the tech giant’s high-tech headset as a revolutionary device that “augments reality by seamlessly blending the real world with the digital world.”
IDC President Crawford Del Prete said that with the introduction of Vision Pro, Apple was re-framing the augmented reality category. While Meta has been “investing billions of dollars per year” on its metaverse technologies, he said, Apple also has a solid track record in building “powerful ecosystems around their products, something that is still missing in the VR/AR industry.”
Ex // Top Stories SEC sues Coinbase as US crypto crackdown heats up The San Francisco crypto giant was accused of violating U.S. securities laws in what appears to be a more aggressive SEC strategy On the flip side, some see Apple entering the spatial computing realm might actually be great news for the metaverse and Meta.
“If anything, all major companies working on immersive technologies will benefit from Apple's legitimizing impact on the field,” he told The Examiner.
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