McLaren has not been without ongoing problems, having lost £873 million last year
I just briefly opened LinkedIn to check on responses to a job ad I'd shared, and I scrolled quickly through some posts written in curiously short sentences. Like this. But each a new paragraph too. I noticed a picture of a car. It was only on the screen for the briefest flicker of a moment as I scrolled past, but I immediately knew who had made it: not by colour, nor by location, but because its doors were open.
If a customer-facing blurb doesn't make its purpose distinct, what chance for the potential buyer? Perhaps as a result of this crowding, I couldn't have told you which McLaren I scrolled past today, but I thought it at least encouraging that I knew in an instant who had made it. McLaren first used dihedral-opening doors on the F1, and they were later adopted by the 'new range of cars that began with 2011's MP4-12C.
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