As luxury brands tighten their wholesale accounts, what can retailers do to keep customers engaged? Italians provide answers.
, Dior, Gucci and most recently Burberry, which owner Daniela Kraler said benefited the retailer’s image.
They plan to install a Michelin-starred restaurant to bow next winter and refurbish the location by spring 2023 for lodging. That’s why, competition aside, Gerola firmly believes multibrand stores, including Banner, should become “retail destination[s],” or multifunctional spaces, hosting art and design exhibitions, events and customization workshops.
“Clients shopping at Modes are looking for a more intimate and all-encompassing experience, which is not cold,” he said.has made an even bigger bet — on a clientele looking for cool and refined products with no big labels attached to them who are on the hunt for excitement, which, she agrees, is oftentimes lacking.
A fashion and retail veteran, Poretti recently opened a Milaura store in Saint-Tropez, its third pop-up experience after Sankt Moritz and Rome, which will run through November.“The opening reflects the ongoing strategy of turning Milaura into a ‘brand’ and pursuing different opportunities to achieve that goal, which include opening it up to international visibility,” she explained.
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