On NationalCleanBeautyDay industry players weight in on the backlash 'clean' has been receiving online.
As the notion of “clean” has solidified its place in mainstream beauty marketing — July 15 is officially “National Clean Beauty Day” — the backlash against it is becoming louder, too.
“If you’ve been in the skin care community over the last year, you will have known that a certain term has come up and been really popular. It’s the term clean beauty,” he told his followers. He currently has more than 4.5 million subscribers on the platform . “Free from” lists — records of potentially harmful ingredients not used in formulations — are not constructive, she added. “It’s not creating better products. We’re not creating an industry where people are curious about what’s in their products. We’re creating a negative industry, literally where we’re calling things dirty.”
“[It] was rooted in trying to do better for the consumer,” Idriss said. “But the current state of ‘clean beauty’ is a mockery of human intelligence: leading through marketing, fear and prying off of insecurities.” The problem, according to the Campaign for Safe Cosmetics , is that when petrolatum is not refined, it can be contaminated with toxic chemicals called polycyclic aromatic hydrocarbons. “When properly refined, petrolatum has no known health concerns,” states the organization.
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