A new Bud Light marketing campaign with transgender influencer Dylan Mulvaney sparked debate on whether 'inclusivity' is good for business. Compare potential biases and similarities from foxbusiness, cnnbusiness and newsweek:
Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat.
It happens again and again: Nike and social-justice advocate Colin Kaepernick. M&M’s and female “spokescandies.” And last week, Bud Light and its parent company Anheuser Busch were targeted by singer Kid Rock and others after partnering with Dylan Mulvaney, a transgender woman and influencer, in its marketing.
The phrase “get woke go broke,” employed by some conservatives on social media, suggests that brands which employ inclusive campaigns are angering a significant...
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Bud Light's inclusive ad campaigns are good for business, experts say | CNN BusinessCompany X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat.
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