As the demand for affordable fashion keeps growing, the site's recruited leagues of Gen Z ‘Amazon influencers’ despite their concerning ethics.
to fixing the climate crisis. Kate approaches Amazon influencing with the same ethos she does as a consumer: everything in moderation.
“I would say about half of my closet is vintage and thrifted fashion,” says Kate, revealing she has also partnered with Depop and Poshmark. “On social media I have always tried to be completely transparent about the fact that I am a college student on a budget trying to make a living in NYC. I absolutely loveEmma believes the real issue is overconsumption. “There have been countless micro-trends just in the past year due to the ever-quickeningtrend cycle,” Emma adds.
She raises a strong point. While not everyone has the budget for luxury fashion, or the access to sustainably-made or ethically-sourced pieces, ultimately, the power lies in our hands. Sometimes, that means balancing slow fashion with fast, like buying into trends with vintage pieces and relying on affordable brands for basics. Otherwise, it may be a case of unraveling what higher-end fast brands actually represent.
“We all need to be mindful of how we use our personal resources,” says Kate. “We all have our own threshold.”
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