It's too big for an Amazon Go store, and too small for a traditional grocery—so what is it?
It sure looks like Amazon is bringing a grocery store to 14th Street " in the District of Columbia. The site explains that the city "issued a permit Monday to build out an 8,041-square-foot brick-and-mortar Amazon store at the Liz, the recently delivered mixed-use project at 1701 14th St.
NW." Amazon reportedly declined to comment, but the permit provides some clues: "a variance request filed with the Department of Health … cites 'Amazon Retail LLC' as the establishment name," according to the Business Journal. Meanwhile, the general contractor for the site apparently described the site as a "small grocer." At this point, the best guess appears to be that—false alarm—this store is just an Amazon Go store, which would make sense because Amazon's convenience store chain has been, Chicago, and San Francisco. "The site plan for the D.C. store shows an indoor shopping cart corral, a 'speed lane' to enter the store via a swipe and no obvious cashier lanes, all hallmarks of Amazon Go's sensor-filled shopping experience," theexplains. However, the site also points out, "At 8,000 square feet, it is significantly larger than the typical Amazon Go but smaller than the fledgling grocery store concept." So could it just be some random other thing? Well, yeah, definitely! For those who have trouble keeping up with all of Amazon's grocery concepts , last March, Amazon also opened something called a "" in New York City—basically a Whole Foods-style convenience store which, it seems, has remained a one-off thing. So who knows what D.C. is getting? Maybe it's an Amazon Grocery Express? Or an Amazon Go Supreme? Or a Whole Foods Go Daily Shop & Amazon Video Streaming Center?!? Does it even matter? If you're paying for that Prime membership, you know you're going to use it!
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