Has Apple's former design chief created the perfect royal emblem? Or is it 'fussy' and 'self-indulgent'?
, the King Charles III Coronation emblem , was created by Jony Ive and his 'creative collective'
. It will surely be used on all kinds of merchandise up to and during the May event – examples in the style guide include a bunting, a water bottle and, of course, a tea pot.See more Apple's former chief design officer, who received a knighthood from Queen Elizabeth II in 2012, says the logo design was"inspired by King Charles’ love of the planet, nature, and his deep concern for the natural world" and communicates “the happy optimism of spring". Ive adds that the"gentle modesty" of design's natural forms combine to define an emblem that"acknowledges both the joyful and profound importance of this occasion.
The design combines the flora of the four nations of the United Kingdom: the English rose, Scottish thistle, Welsh daffodil and the shamrock of Northern Ireland to form the shape of St Edward’s Crown, with which His Majesty The King will be crowned at Westminster Abbey on Saturday, 6 May. The main version of the emblem uses the red, white and blue of the union flag, but theBut the logo also bears some resemblance to a previous design that Ive's firm made for the new king.
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