The former chief design officer has been a fixture at the company since the early 1990s and is known for shaping its signature rounded, stylish designs.
Chief Design Officer Jony Ive is departing after more than two decades at Apple to start his own design firm, the company said Thursday.
Ive joined the company in 1992 as a young senior designer. Apple's co-founder and longtime leader Steve Jobs was in the midst of his 12-year exile at the time, and upon his return he named Ive senior vice president of industrial design. "He gets the big picture as well as the most infinitesimal details about each product. And he understands that Apple is a product company. He is not just a designer," Jobs told Isaacson. "He has more operational power than anyone else at Apple except me."told the Financial TimesJobs said making something with "love and care" was a fundamental component and doing so meant you were "expressing your gratitude to humanity, to the species.
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