New report corroborates that the iPhone 15 Pro models could cost more, as Apple wants to increase revenue despite shipping fewer units.
‘s Debby Wu and Takashi Mochizuki, Apple is asking suppliers to produce about 85 million units of the iPhone 15 this year. While the initial shipment target offered by the Cupertino firm was 90 million units, it’s been two years since the company set this goal and doesn’t achieve it. In 2021, chip shortage was an issue, and in 2022, China’s COVID-zero policies disrupted production for almost the whole holiday quarter.
With Apple shipping fewer units than expected, the company thinks it can make revenue grows as it’s “considering raising the price for Pro models.” Bloomberg also reports that the Cupertino firm “had to trim the forecast for its upcoming entry-level phones by about 2 million due to a production challenge with CMOS image sensors,” but it also won’t impact revenue, as customers focus on the higher-end phones.to October due to display production issues.
The regular iPhone 15 models are expected to get a matte glass back, a 48MP main camera sensor, the new Dynamic Island cutout – even though these phones won’t get Always-on Display nor ProMotion – and the A16 Bionic chip. At the same time, the iPhone 15 Pro will feature the A17 Bionic processor with better power efficiency and a new 3nm technology process.
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