Earlier this week, Iowa played in a record-setting Elite Eight game, but the Hawkeyes' matchup with UConn drew even more viewers Friday.
Women's college basketball continues to captivate the nation's attention. Just a few days ago, the rematch of last year's NCAA Division I women's basketball national championship between LSU and Iowa drew more than 12 million viewers. It became the most watched women's college basketball game on record — until now. Approximately 9.9 million viewers tuned in last year to watch the Angel Reese-led Tigers defeat Caitlin Clark and the Hawkeyes in the championship game.
The game became .
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