Ione Astondoa, the fourth generation of her family's eponymous shipyard, aims to bring a modern edge to the company.
You’ve become the fourth generation of your family to work at Astondoa since it was founded in 1916. How did your role evolve to you joining the Management Board this year?
Day to day, I head the marketing department, but I also work with the production department, which helps me connect the shipyard’s external and internal sides. I spend a lot of time with my father and with clients, working on contracts, so I’m involved in a bit of everything.Astondoa debuted the As5 at the 2021 Cannes Yachting Festival. Image: Astondoa
We even premiered the new As8 by Zoom. It seemed crazy that dealers couldn’t visit the boat, but we had good feedback. Even now that boat shows are returning in Europe, we’re maintaining our digital focus. Both can co-exist and support each other.I want to say that as a woman, I don’t have any trouble. I have more challenges because of my age as I’m very young for this position. It can be hard to make the rest of the team, especially the older staff, listen to me.
I think we’re doing fine. We have very good dealers around the world, in Europe, the US and Asia, who trust our brand and product. We’re looking to combine it all now.Astondoa’s superyachts include the 110 Century. Image: Astondoa
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