GENEVA, Jan 16 — The International Olympic Committee announced today that the four Olympic Games between 2026 and 2032 will be broadcast on free-to-air television in...
GENEVA, Jan 16 — The International Olympic Committee announced today that the four Olympic Games between 2026 and 2032 will be broadcast on free-to-air television in Europe.
“This new agreement guarantees free-to-air reach for the Games through the EBU’s network of public service broadcasters,” the IOC said in a statement. The EBU and Warner Bros. Discovery presented a joint bid to acquire all media rights across 48 territories in Europe, as well as Israel.But its president Thomas Bach said: “As the IOC redistributes 90 percent of the revenues it generates, this long-term agreement also provides critical financial stability to the wider sporting movement and ultimately supports the athletes themselves.”
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