invests in Trip, a rapidly growing British brand specializing in vitamin and plant-based beverages and supplements. Trip is known for its gluten-free, vegan products designed to promote mental and physical well-being.
is banking on wellness, and taking a multimillion-pound stake in the fast-growing British brand Trip, which creates vitamin and plant-powered beverages and supplements. Trip, which was founded in 2019 by the married couple Olivia Ferdi and Daniel Khoury, is the fastest-growing U.K. beverage brand with omnichannel distribution in Europe and the U.S. Its gluten-free, vegan drinks, supplements and oils have been formulated to deliver a sense of calm and to support mental and physical well-being.
The brand’s most recent launches include magnesium gummies and a collection of drinks called Mindful Blends, formulated with ingredients including lion’s mane, a type of mushroom; magnesium; ashwagandha, and L-theanine, an amino acid found in green and black tea.Trip’s bestsellers include CBD-infused products and naturally flavored powders and drinks containing magnesium, which is meant to boost energy and enhance sleep. founder of The Equity Studio, described Trip as “more than just a beverage brand — it’s a movement toward a more balanced, mindful future.” She added that Trip’s team is “deeply connected to their community, and truly understands their ‘daily chaos’ and how it evolves. This sensitivity has set Trip on an unmatched growth trajectory,” she said. According to the investor, sales of wellness products are expected to reach an estimated $9 trillion by 2028, while the functional product category in particular has experienced dramatic growth. According to The Equity Studio, the global functional beverage market specifically is projected to hit $449 billion by 2032, driven by a compound annual growth rate of 7 percent. Trip is also growing thanks to its ambassadors and partners. It recently teamed with the mindfulness app Calm to deliver a first-of-its-kind product collaboration that looked to bridge the gap between digital experience and physical retail
WELLNESS INVESTMENT BEVERAGE TRIP FUNCTIONAL FOODS
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
British mom and son spend $150 on day trip to Africa in wild tripBritish mother and son take day trip to Africa
Read more »
Teacher's TikTok Plea for Class Trip Goes Viral, Lands Sponsored Trip to Lincoln Financial FieldA teacher's heartfelt video on TikTok requesting help for a class trip to Lincoln Financial Field went viral, garnering thousands of views and comments. The video caught the attention of Philadelphia Eagles center Jason Kelce, who offered to sponsor the trip for Bonnie Giberson's senior class at Penn Treaty High School.
Read more »
Kylie Kelce sponsors student trip to Lincoln Financial Field in trip that nearly fell throughPhiladelphia high school seniors were on a once-in-a-lifetime tour of Lincoln Financial Field that almost fell through. But, a member of the Eagles family reached above and beyond to help the students.
Read more »
Artificial Tongue Device to Revolutionize Alcoholic Beverage Quality ControlResearchers at Nanjing University in China have developed a portable device that can detect additives, toxins, and sweetness in alcoholic beverages using biological nanopore technology. This 'artificial tongue' operates similarly to a COVID test, requiring just a drop of the drink for analysis. The device utilizes a modified organism with a nanopore to create a unique electrical signature for each molecule passing through, which is then identified by an artificial intelligence algorithm. While not yet able to detect date rape drugs or methanol contamination, this technology has the potential to significantly improve the safety and authenticity of alcoholic beverages.
Read more »
H&M Group Takes Minority Stake in Customer Experience Platform VoyadoH&M Group invests in Voyado customer experience and marketing platform to expand into Germany and U.K.
Read more »
Encha Matcha: The Easy Way to Enjoy a Delicious and Healthy BeverageThis article introduces Encha Matcha, a brand that makes high-quality matcha powder accessible to everyone. It highlights the benefits of matcha over coffee and provides insights into choosing the right Encha powder for your taste preferences.
Read more »