Priya is the General Partner of Goddess Gaia Ventures (GGV), Europe’s first women’s centric healthcare fund. Priya conceptualized and started to build GGV in 2021 after a long-held belief that women’s healthcare is greatly underserved and underfunded and there remains huge, untapped market potential in this investment vertical.
the game winning shot in the closing seconds of the second half against the Michigan State Spartans at Carver-Hawkeye Arena on January 2, 2024 in Iowa City, Iowa. Women’s elite sports is poised to generate over $1 billion in global revenue for the first time in 2024, driven by surging interest . This contrasts with men’s sports, where revenue is mainly driven by broadcasting rights, highlighting a significant growth area and economic potential for women’s sports.
New and innovative ways of structuring teams have been developed to build women’s sports in a way which would enable the market to truly flourish.for women’s sports teams to determine a new paradigm for structures and models for their success and growth, challenging traditional ownership and investment models.
With such strong teams and leagues employing innovative approaches, valuations for women’s sports are set to soar. Several teams are projected to exceed $100 million in value by 2024. Other important investments include Carlyle’s recent investment in Seattle Reign FC in 2024 for close to $58 million alongside Ownership Group of Seattle Sounders FC , Levine Leichtman acquisition of the San Diego Wave selling for a record of $113 million , as well as co-Founder of Angel City FC, Kara Nortman, launching a women’s sports-focused private equity firm, Monarch Collective, in 2023. Monarch Collective’s goal is to be a catalyst for driving investment in women’s sports in the future.
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