Twitter may be considering a subscription platform. But could doing so hurt their ability to expand? DoubleLJSquared explains. WSJWhatsNow
Twitter shares soared as much as 12% on Wednesday after a job posting surfaced suggesting the company is building a subscription platform. Amid the growing threat of politically-driven ad boycotts in the industry, investors were quick to fall in love with the idea that Twitter might be working to differentiate its business model. Last year, about 87% of the company’s revenue came from advertising.
Twitter hardly seems married to the idea, though. While the company declined to comment on the job posting, a person familiar...With the nation growing more divided by the minute over issues of health, race, class and gender, Facebook’s political inactivism has sparked widespread controversy. Heard on the Street’s Laura Forman explains how the recent advertising boycott is hitting the social-media company where it really hurts.
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