Once your investment strategy is established, never deviate.
Taking stock tips from people whose investing prowess is unknown to you is like gambling. I know because I have made just about every stock tip mistake known to man. I have acted on tips from colleagues, from virtual strangers and “experts” on TV. I have zigged when I should have zagged and held speculative shares right into bankruptcy. Because I personally didn’t know what I was buying, I compounded bad decision upon bad decision.
If you buy high-quality companies, you can wait for the management team to solve the problems and restore earnings growth. The trick is not to let emotions take over. I hate driving the winding road to Lake Tahoe, but because I like Lake Tahoe, I have learned to remain dispassionate but diligent when I travel those roads — eye on the goal — an excellent strategy for long-term investors.
Sooner or later you will get burned in the market, despite your best efforts. Investing is informed decision-making that comes with risk. But investing also comes with great reward over time. Invest for the long-term and whatever you do, don’t get scared out of the stocks you love.After 19 years covering the stock market for USA TODAY, Adam Shell gives his best advice on how to successfully invest in the market.
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