“I felt, in this new, hurried, technology-focused world, there’s no charmingly personal or way to be in touch with friends and family in the digital space,” says the founder of Electragram, Anna Carter.
In 1964, Canadian philosopher Marshall McLuhan coined the famous maxim: “The medium is the message.” Anna Carter would agree.Graydon Carter, and their daughter, she yearned for a more memorable yet modern way to keep in contact with their friends back in the States. Texting was lighthearted and quick, but not great for longer correspondence. Emails came across as cold and corporate, especially for milestone moments like engagements or births.
So, six decades after McLuhan, Carter decided to take his thesis one step further, designing the desired medium for these messages herself.is an online stationery company that puts custom correspondence on artfully designed, vintage-inflected templates that “inspires the same delight as sending or receiving a handwritten card,” Carter says.
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