In the small town of Lucca, Italy, the city is preparing to host the second biggest convention in Europe, as Lucca Comics & Games 2023 will kick off this Wednesday.
The event has been running since 1965, and during that time, it has gone from a comic book convention in the center of the city to taking over the entire town and literally turning the place into a massive convention behind city walls.
This year has had a bigger expansion into esports. How has it been for you to bring more European-based leagues in to hold special events as part of their tournament schedule? We have been working together with League of Legends since 2013. League of Legends is celebrating their 10th anniversary at Lucca Comics & Games with a very new program. We are working with Riot Games to create something that is regional based that can involve European pro gamers and visitors.