Designers Aitor Goicoechea Abruza and Adam Elysasse scooped up the ITS Responsible Creativity Award, the top prize.
Edgy and psychedelic images showcasing the collection of the winners anticipated short clips of Franchin and other jurors virtually handing the awards before heading into a virtual tour of the new ITS house, called ITS Arcademy, a 7,000-square-foot space bowing next year.
“There are continuous references to friends and relatives in the concepts and in the locations chosen for the look books, since COVID-19 lockdowns forced people to spend more time at home. And generally speaking, there is a more individual aesthetics with a genderless approach, and the return of a kind of brightness, of joyful colors,” Rosso explained.
Aitor Goicoechea Abruza and Adam Elysasse scooped up the ambitious ITS Responsible Creativity Award, a cash prize of 10,000 euros each granted by insurance company Allianz. Barcelona-based Abruza convinced the jury with a crafty men’s collection high on textures, colors and embroideries, making his men look like they have just stepped out of a painter’s studio, while Elysasse brought the dystopian theme to explore the notion of gender identity and the harsh reality of climate change.
Slassi also took home the Lotto Sport Award alongside Qingzi Gao and Tomer Stolbov. Other prizes included the ITS Digital Fashion Award, bestowed on Hua Hui; the Vogue Talents Special Mention scooped up by Tianan Ding and the Swatch Art Peace Hotel Award by Mohammed El Marnissi. The joyful collection present by El Marnissi was particularly convincing with its off-kilter proportions and strong embellishments as in a pink boxy jacket with protruding flowers.
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