Intel has slowly been building a foundation for its next-gen Battlemage GPUs, which provide its first real shot at budget-minded PC gamers.
When Intel’s first-gen GPUs launched, their performance had some serious weaknesses. Intel acknowledged this before the launch of the GPUs, promising that it would improve performance through driver updates in the future. It’s Intel’s take on AMD’s classic “fine wine” approach to GPU drivers that we’ve seen in the past.
Related Down but not out, Intel went to work on its drivers, and the Arc A750 and A770 have silently become excellent GPUs in the process. DirectX 9 performance is now up to par, and in games like Cyberpunk 2077 and Horizon Zero Dawn, the GPUs can finally compete with cards like the RTX 3060 Ti. There’s also the slew of updates targeted at games like Halo: The Master Chief Collection and Deus Ex: Human Revolution.
All-in on Battlemage AMD and Nvidia have all but abandoned GPUs below $300. AMD has its RX 7600 at $270, but even Nvidia’s lowest-end RTX 4060 comes in at $300. Given what we’ve seen with GPU prices over the past year, that doesn’t seem to be changing. Meanwhile, Intel has committed itself to the budget end of the GPU spectrum, with the Arc A770 at around $300 and the A750 as low as $220.
That’s an exciting prospect for budget-minded gamers whose options have been few and far between over the past several years. If Battlemage can launch relatively free of driver-related bugs, it might be enough to force Nvidia and AMD to reconsider gamers on a strict budget. It’s not an insignificant threat, either. In just half a year on the market, Intel was able to capture 4% of the GPU market, according to Jon Peddie Research.
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