For Intel, the largest maker of computer processors, the new product is a chance to stem market share losses and prove that it is back to delivering competitive chips needed in machines that are the backbone of the Internet and corporate networks.
The debut of Sapphire Rapids is the first step in rebuilding confidence that Intel is once again leading the computer industry forward, according to Sandra Rivera, the head of Intel’s Data Center & Artificial Intelligence division.
Rival Advanced Micro Devices Inc. and home-grown efforts by some of Intel’s largest customers have eaten into that dominant position. Investors have balked at the cost and amount of time it will take, sending shares down 49% last year. At least one of its competitors agrees. Nvidia Corp. has chosen the new Intel design as the processor for its DGX artificial intelligence acceleration server systems, moving away from the AMD chips it used in the previous generation.
In addition to playing a role in high-end AI machinery such as Nvidia’s DGX, Sapphire Rapids is designed with several accelerators built in. AMD made some similar claims about increased efficiency when it released its latest server design in November.
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