To honor Labor Day this September 5, Red Wing Shoes is not holding a sale but donating all the day's profits to organizations that are training up the next generation of skilled trade workers.
“There are macro-level trends that Red Wing feels an obligation to address because the skilled trades are facing a growing labor shortage. Today five people are leaving the skilled trades for every one that is entering,” explained Dave Schneider, Red Wing’s chief marketing officer.
“As a company, we make our money, so to speak, off the backs of those workers who help America move forward. This is our way to give back and help prepare the next generation,” he continued.With workwear increasingly becoming a fashion trend, Red Wing likes to say it’s been ““Our product is another tool in the workers’ tool belt,” Schneider said.
“If you purchase Red Wing for fashion and style, it’s one thing, but if you are purchasing for the job, it’s another thing entirely,” he explained. “We don’t want someone to come to the website, punch in some data and walk away with the wrong boots just because they look good. We are just as purposeful about how we sell as how we design our products.”
Worldwide the company employs 2,100 workers in two leather tanneries, two footwear factories, eight warehouses and distributes to 110+ countries.
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