A teaser showed Instagram head Adam Mosseri completely transform his appearance using simple text prompts.
One common complaint about Instagram, and social media in general, is that it breeds insecurity by presenting an unrealistic impression of other people’s lives as being better than they really are—the best moments only. And heavy editing of physical appearances iseven when people know what they are seeing is not the full picture. Instagram is soon going to make that situation somewhat worse by allowing users to completely transform their videos using generative AI.
“A lot of you make amazing content that makes Instagram what it is, and we want to give you more tools to help realize your ideas,” said Mosseri. “You should be able to do anything you want with your videos. You should be able to change your outfit or change the context in which you’re sitting… Whatever you can think of.”The new feature, which will be available sometime in 2025, is powered by Meta’s Movie Gen AI model.
There are certainly some interesting ways generative AI within Instagram could be used in fun and entertaining ways. The question is whether those outweigh the negatives. Putting mental health concerns aside, AI has already filled Facebook feeds with fake imagery that older or more credulous users are susceptible to believing is real, and it is too early to say what harm that will ultimately cause.
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