In its latest push for greater monetization, Instagram will soon place ads in its Explore section:
Instagram has been modifying Explore to fuel further engagement: Just last month it began including Stories in the section, for instance. It alsoShopping and IGTV tabs along the top of the page in the hopes that the section's high engagement would spill over to the respective features, which have been slow to catch on.
It will allow brands, which were already able to post content from their own official Instagram accounts, to tap into the shopping potential that people looking at things like makeup tutorials or hiking trips might present. The opportunity has beento that of Pinterest or Google, given that users are directly searching for content and ads will be served based on that expressed interest.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Instagram’s Explore Tab Is Becoming Ad-tasticPutting ads in front of Insta users when they’re actually looking for new content or brands seems like a shoo-in. But there are also some pitfalls.
Read more »
Instagram is Dead, Long Live InstagramA perfectly manicured hand rests on a well-designed book cover, a flushed cheek decorated with a swipe of highlighter shimmers in the midday sun, an artful
Read more »
Kate Mara Shares ‘Devastation’ Over Emergency C-Section but Wouldn’t Change a ThingNote to all new moms: Your birth story probably won't go as planned, and that’s okay.
Read more »
Emma Chamberlain Explores ASMRIn this Celebrity ASMR interview, Emma Chamberlain explores autonomous sensory meridian response with whispers and sounds. The YouTube phenom talks about her background as a competitive cheerleader, her many attempts to start a YouTube channel, her trip to Paris Fashion week with Louis Vuitton and starting her “Stupid Genius” podcast. Emma also shows us how to make coffee with her special recipe.
Read more »
NASA's new mission, Dragonfly, will explore Saturn's moon TitanNASA announced the latest mission in its New Frontiers program, called Dragonfly, which will explore Saturn's largest moon, Titan. It's the only moon in our solar system that has an atmosphere.
Read more »
Howard Hughes Corp hires Centerview Partners to explore alternatives, including a sale: SourcesThe stock's performance the last three years has led management and the board, including Chairman Bill Ackman, to explore a sale.
Read more »