Instagram and its head, Adam Mosseri, has recently revealed that the platform will be 'simplifying' its in-app navigation in an
While the Shop tab is no longer accessible from the home screen, the ability to purchase products directly through Instagram will still remain. In his video statement, Mosseri says shopping will still exist in the platform’s feed, Reels, Stories and advertisements; meaning to say that users are only given the option to buy items by interacting with the aforementioned in-app features if such services are provided by creators and advertisers.
Based on both announcements, it appears that Instagram might finally return to its roots of being a social network where users can share photos and videos with each other. Perhaps thefrom its community regarding the platform’s current direction is its recent attempts to replicate services offered by its closest competitor, TikTok. These include placing a major emphasis on short form video creation, providing an in-app marketplace function, and boosting recommended content on the user’s feeds.
However, as you can already tell, only two of the three mentioned above are being addressed to in the forthcoming update. Whether you like it or not, the platform will continue to push recommendations on your feed instead of defaulting back to the much preferred chronological layout. As it stands, this approach is still in line with Meta’s goal of letting its users discover content from creators that they’ve yet to follow on both Instagram and Facebook.
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