The Meta-owned platform is backing away from the commerce feature that allowed creators to tag products in their live posts.
“This change will help us focus on products and features that provide the most value to our users,” the company added—implying that Live Shopping hasn’t.
Creators will still be able to livestream on Instagram, they just won’t be able to easily integrate product links while they do it.financially turbulent 2022down expenses, dubbing 2023 its “year of efficiency,” in its most recent earnings call .Facebook, also owned by Meta, announced similar changes back in August 2022—ending its experiment in live shopping links.
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