Meta applies video quality to creators’ content on a sliding scale, reserving best encoding for content with more views, but it also lowers quality as view counts go down.
Ever wondered why some of your Instagram videos tend to look blurry, while others are crisp and sharp? It’s because, on Instagram, the quality of your video apparently depends on how many views it’s getting. That’s according to a video AMA from Instagram head Adam Mosseri, in which he explained why some videos are lower-quality than others.
” Instagram devotes more resources to videos from “creators who drive more views,” Mosseri wrote later in response to the Threads post containing the clip. The shift in quality “isn’t huge,” Mosseri said in response to another Threads user, who’d asked if that approach disadvantaged smaller creators. That’s “the right concern,” he told them, but said people interact with videos based on its content, not its quality. That’s consistent with how Meta has described its approach before.
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