Instagram’s Twitter rival launching this week

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Instagram’s Twitter rival launching this week
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The app is available for “pre-order” and is “expected” on Thursday, according to the App Store listing.

is described as “where communities come together to discuss everything from the topics you care about today, to what’ll be trending tomorrow.”But when the company’s copycat products succeed, they can catch on quickly.

The feature for posts that disappear after 24 hours, called “stories,” was copied from Snapchat in 2016.Meta more recently made a short-video product similar to TikTok, called “reels.” In earnings calls, company executives have said reels are driving growth on both Instagram and Facebook. More than 3 billion people daily used at least one of Meta’s apps — Facebook, Instagram and WhatsApp — in the first quarter of the year, the company reported in April.

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