Is Threads going to be a success?
On the first day of its launch, Meta CEO Mark Zuckerberg noted that the app had attracted two million sign-ups in two hours, five million sign-ups in four hours, and 10 million registered users in seven hours.
The next morning, Zuckerberg announced that over 30 million people had signed up to try the new app and said that the growth was “way beyond our expectations.”Until Threads’ success, OpenAI’s ChatGPT had been the fastest-growing app — achieving 10 million daily users in 40 days and 100 million monthly users in around two months., users are not just signing up to Threads, they are posting too.
The rate of user adoption on Threads has been unprecedented despite the sign-up to the app being currently limited to iOS and Android with no web-accessible version. The app is also missing basic features that many users looking for a Twitter alternative would normally view as essential. For example, search on Threads is currently limited to usernames, there is no hashtag support, and the app does not yet have a chronological feed of posts.
Twitter had 229 million monthly active users in May 2022, according to a statement made before Elon Musk bought it late last year.
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