Whether this a sign that Instagram is course correcting after trying too hard to be TikTok remains unclear.
, especially among teen users, Instagram is trying the wild idea of making its app nicer to use. Sure, moving a few buttons isn’t going to fix everything—but it at least gives the impression that posting content—rather than watching an endless stream of suggested videos—is something you’re meant to do on the platform.that businesses who use the Shopping feature have no reason to be concerned.
These improvements to the navigation bar aren’t the only changes coming to Instagram over the next month or two. Meta is also going to change. It is ending the ability for advertisers to target them based on their in-app activity, like who they follow and their gender. Advertisers will only be able to target teens based on their age and location. Teen users will also get the option to “see less” of any topic to control what kind of ads are served to them.
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