Instagram's musical photo carousels are a lot like TikTok's Photo Mode
today. “Building off our launch of music for feed photos, anyone can add a song to capture the mood and bring their carousel to life.”adds the ability to invite up to three friends to help co-author feed posts, carousels or reels. The platform says each contributor’s audience will see the content and will feature on each account’s profile grid. In addition, the company says private profiles can still start posts / reels and invite collaborators as long as they follow the private account.
When a creator adds the new Add Yours prompt to a Reel and followers contribute content as a response, the creator can now highlight their favorite posted replies for all their followers to see. “With the Add Yours sticker, a creator or artist can invite their followers to join in on a fun prompt or challenge they create on Reels, and then hand-pick their favorite submissions to celebrate their fans’ creativity.
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