Meta is under pressure to perform after Facebook reported that it lost users for the first time ever this year.
“I’m glad we took a risk – if we’re not failing every once in a while, we’re not thinking big enough or bold enough,” Instagram’s head“But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.”
, posted a message on the photo-sharing app earlier this week which read: “Make Instagram Instagram Again. Stop trying to be TikTok. I just want to see cute photos of my friends. Sincerely, Everyone.” The app wants to automatically have almost all video posts less than 15 minutes long be shared in the Reels format. That means there will be no difference between Reels and video posts, Instagram was also planning to allow people to use any public posts in their own Reels. Prior to the planned change, users were only able to remix Reels.
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