Meta Platforms has launched AMBER Alerts on Instagram.
Meta Platforms has announced the launch of AMBER Alerts on Instagram in 25 countries, including South Africa.
“This feature was developed in partnership with organizations like the National Center for Missing & Exploited Children in the US, the International Centre for Missing & Exploited Children, the National Crime Agency in the UK, the Attorney General’s Office in Mexico, the Australian Federal Police and more,” the company stated.
“We know that the chances of finding a missing child increase when more people are on the lookout, especially in the first few hours.” Meta said that following the update, if an AMBER Alert is activated by law enforcement and you are in the designated search area, the alert will appear in your Instagram feed.
The alert will include important details about the child such as a photo, description, location of the abduction, and any other available information that can be provided.These alerts are rare and specific to the search area.“To know who to show these alerts to, we use a variety of signals, including the city you list on your profile, your IP address, and location services ,” Meta stated.
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