A new report claims that Instagram is offering content creators $50,000 or more to leave TikTok and post on Reels instead.
With TikTok's future in limbo, Instagram is reportedly trying to swoop in and persuade content creators to switch platforms by handing out huge cash bonuses. According to The Information, Instagram representatives have been reaching out to creators with sizable TikTok followings in recent days and offering to pay them between $10,000 and $50,000 per month or more to post their videos on Instagram Reels instead of TikTok.
While these massive deals have to be tempting, especially with the fate of TikTok hanging in the balance, the cash bonuses are likely temporary. Instagram stopped extending invites to its Reels Play bonus program in 2023 and killed it off completely shortly after. As of now, there's no reason to believe this bonus program will be any different. Of course, TikTok isn't dead yet.
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