The head of Instagram says that the app won't be pursuing long-form video because it prefers short clips instead.
The head of Instagram says that the app won’t be pursuing long-form video because it prefers short clips instead.
Moserri adds that the latter part is primarily done through short-form videos and sees socializing on Instagram and short videos as symbiotic.He says that the idea is if a user watches a short clip that they like they will send that piece of content to a friend and voila, the user is bonding online with a friend.
We do a number of different things on Instagram but at the heart of it there are really two jobs. One: connecting you with friends. Two: helping you explore your interests, usually through short-form video.
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