Adam Mosseri addressed the growing disquiet and the 'Make Instagram Instagram Again' campaign.
who have complained about new video-first features and have begun to campaign that the social media platform should “stop trying to be TikTok.”
Earlier this week influencer and photographer Tati Bruening, who uses the handle Illumitati, posted the message “Make Instagram Instagram again,” along with the words “Stop trying to be TikTok. I just want to see cute photos of my friends.” The post had nearly 2 million likes by Tuesday night and more significantly been reposted by the likes of Jenner and Kardashian, amongst the users with the largest following on the app, with 360 million and 326 million followers, respectively.
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