A new crop of companies are making big bucks reinventing vitamins for the Instagram era. (via CNBCMakeIt)
from taking supplements, since they usually provide vitamins in much higher doses than what is required by the body.
But the companies themselves view things differently. "Research shows that it can be difficult for your body to get all the nutrients it needs from food, all the time," Luke Bucci, vice president of research and development at Ritual, told CNBC Make It in an email. "Ritual conducted extensive research to identify what nutrients doctors and scientists generally agree most U.S. women are missing from diet alone, such as Vitamin D and Iron.
"At Care/of we would generally agree that everyone taking the same multivitamin is not really in the best interest of most people," said Care/of's medical director Maggie Luther, who specializes in a type of alternative medicine known as naturopathy. Luther emphasized that the company aims to correct customers' specific nutrient deficiencies, saying, "even those who eat a balanced diet may still have trouble reaching all of their nutrient needs in their diet alone.
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