Instacart Reveals New Advertising Initiative To Support Black-Owned Brands

Instacart reveals new advertising to support Black-owned brands

Capital City Co. is known for their cult-favorite Mambo Sauce, and founder Arsha Jones is passionate about preserving and celebrating Washington, D.C. food culture, history and flavor.

A Dozen Cousins is ready-to-eat seasoned rice and beans inspired by traditional Creole, Caribbean and Latin American recipes. Founder and CEO, Ibraheem Basir, is a CPG industry veteran and has been a launch partner for this initiative. Instacart's launch partner Partake joined as an Instacart Ads partner in July 2020. The company uses Featured Product for all eight of their products for sale available via retailers on the Instacart marketplace.

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