Instacart has poached an Uber marketing exec as its new VP of brand and marketing as it mulls a direct listing
She will lead all aspects of the company's advertising, including creative, brand marketing, media, product marketing, and marketing operations, and is tasked with coming up with a cohesive brand identity for Instacart that threads across all aspects of its business.
."Now, I'm excited to help define and shape the brand, threading it through all aspects of the experience, and to share the story of why we do what we do."
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